The evolution of technology is a continuous process. Modern tech applications such as Artificial Intelligence, Machine Learning, Augmented Reality, Big Data, etc., have become buzzwords and are impacting the business sector most. As a result, technology has carved away another emerging technology called AR(Augmented Reality) and VR (Virtual Reality). Future of AR and VR
Augmented Reality and Virtual Reality have gained attention in less time and become indispensable for businesses to adopt. From manufacturing to healthcare to eCommerce to agriculture, AR/VR has started invading its roots in every industry vertical. With the help of Virtual Reality, one can roam around space or ride a roller coaster by just sitting at home. For instance, Zara uses AR technology and enables their shoppers to try outfits before they make purchases.
However, the future of these technologies would surely go beyond shopping and gaming, and it will keep changing business dynamics. Every industry is harnessing the power of AR as it has the capabilities to bring smart solutions to business that would have been impossible before a decade.
What is AR/VR Technology
Augmented Reality means an interactive experience of a real-world where computer graphics and information enhance the objects of the real world. Virtual refers to a computer-generated simulation in which a person can communicate within a computer ecosystem using advanced devices such as special goggles and electronic devices with sensors.
As per the research conducted by Goldman Sachs, these two technologies will soon surpass $95 billion by 2025. It means no matter in which industry you are engaged with; it will surely change your business operations soon.
Though AR is getting popular and its roots in apps like Snapchat filters and Pokemon Go, AR is growing up by leaps and bounds. The way users connect with these games on their smartphones will not be fed soon, and soon it will become a cutting-edge application of the current generation.
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Now you know what the meaning of AR/VR is, now let’s uncover how different industries are harnessing the power. It would definitely help you to plan how to implement this interesting technology to deliver a top-notch customer experience and gain higher revenue. Future of AR and VR
The impact of AR on the retail sector is something you can not underestimate. Technologies such as IoTand ML changed the retail business world and took it to another level. Now your customers can try products virtually without visiting the store. They can also select size, color and try it on the virtual trial rooms. For instance, cosmetic companies like L’Oreal Paris allow their shoppers to test products before they make any purchases.
Zara also offers MR mirrors to its customers to point their phone cameras and test how an outfit will look when they actually wear it. Not only eCommerce brands but grocery is also using AR technology and delivering the best customer experience.
Popular grocery delivery application, HappyFresh, has launched its first virtual reality supermarket named HappyReality. It means customers no longer need to visit supermarkets or rummage the shelves of products, all you need to use is its heat vision feature. It will highlight all your favorite products. Isn’t it amazing? From sitting at your home, you can order groceries, make payments,s and track orders in real-time. This is why the demand for AR/VR-based grocery delivery app solution is increasing because it makes grocery shopping really fun and pleasing.
Pandemic is the major cause why the education industry is getting more technology-oriented. From Zoom calls to Google Forms to online students meeting, usage of technology is increasing. AR technology is making the education industry more advanced by engaging students and making concepts more interesting.
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By launching the gaming element into the learning, AR offers an amazing experience to both teachers and students. Students won’t find classroom lectures boring as they can learn complicated topics with ease via 3D AR modeling. Even it encourages students to learn beyond the textbook material and satisfy eagerness.
Apart from that, it also enables tutors and teachers to provide the right environment so that students can actively participate. For instance, AR can convert the classroom into a playground, the physical instructor can guide students easily, and students also practice exercise actively.
Film and Entertainment: Future of AR and VR
Hollywood film production companies use modern technologies to make their projects more engaging and lifelike. Now using AR and VR technology, film-making companies have the opportunity to take the viewing experience to the next level.
Companies like Within are getting popular and partner with major film studios because their modern tech solutions and AR effects create a splendid viewer experience. You might have heard about IMAX theatre; it creates a perfect cinematic experience as compared to regular movies. No doubt, AR in the entertainment sector is still in its infant stage but soon revolutionizes the industry.
The Healthcare industry is highly disrupted by IoT and now AR plays a significant role as it easily improves the process of treatments and surgeries. Now doctors can understand the diseases and assist patients quickly with solutions.
Further, doctors and nurses will be able to practice as long as they want on virtual patients and organs, eliminating the need for trainees. With the help of MR and VR, professionals can also monitor patient’s body parts while operating surgery. Days are not so far when doctors can control a robot from miles away and monitor actual operation through the VR.
Indeed, the potential is huge, but it takes time and is difficult to adapt for many health workers.
Delivering excellent customer service is a must these days. And AR/VR offers engaging ways for brands to interact with their customers. Customer representatives can use an AR/VR device to communicate with customers and address their issues by guiding them properly. Several brands have already implemented these technologies.
For instance, Fidelity Investments created VR scenarios for its customer care department. New joiners can interact virtually with the simulations and imagine various scenarios to learn how to address various issues of customers. Future of AR and VR
Summing It Up
It is clear that every industry has either implemented this technology or intends to adopt it, but one thing is to ascertain that it will take your business to another level. Consequently, it will help you reach more customers and will increase your productivity. From trying outfits and makeup without touching it to Snapchat filters, the potential is limitless. This is how AR/VR is disrupting incumbent sectors.
As augmented and virtual reality continues to transform the business world, irrespective of industry, how would you ensure your brand keeps pace with it?
Brijesh is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow their business.